CLIENT STORY
ECHO Systems
Strengthening voice, systems, and community impact for a circular economy nonprofit.
Overview
ECHO Systems is a Philadelphia-based nonprofit advancing reuse, waste reduction, and circular economy practices through education, advocacy, and community partnerships. The organization works to build an interconnected system that keeps materials in use and waste out of landfills, positioning Philadelphia as a leader in sustainable innovation.
The Challenge
As ECHO Systems’ visibility and partnerships grew rapidly, the organization recognized the need for a stronger infrastructure to support its expanding communications and engagement efforts.
With new opportunities emerging across education, advocacy, and community initiatives, ECHO Systems needed cohesive systems and consistent messaging to match its growing influence and ensure that its voice carried clearly across every platform.
Our Approach
Defining the Brand Voice
Field Notes Studio guided ECHO Systems through a rebrand and messaging refinement, establishing a clear, confident voice rooted in collaboration, education, and action. The updated tone positioned ECHO Systems as both an accessible community partner and a thought leader in Philadelphia’s sustainability landscape.
Connecting Systems
We integrated communication and data tools across Mailchimp, CRM, and social platforms to create a centralized system for engagement and performance tracking. Field Notes Studio also developed internal report templates and dashboards that enable the ECHO Systems team to track metrics and evaluate progress month over month with ease and accuracy.
Creating Tools for Growth
To ensure long-term consistency, Field Notes Studio created a content calendar template and streamlined social media workflow. These tools made it simple for the ECHO Systems team to plan, schedule, and assess campaigns from a single hub - bringing clarity and efficiency to day-to-day operations.
Launching Campaigns
We supported the launch of ECHO Systems’ new community toolkit through a coordinated campaign that included lead capture, partner-ready promotional materials, and storytelling assets. The initiative expanded reach, strengthened local partnerships, and reinforced ECHO Systems’ role as a leader in education, awareness, and circular advocacy across Philadelphia.
The Outcome
ECHO Systems emerged from this phase of growth with a strengthened foundation and a clear, consistent voice to match its expanding role in Philadelphia’s circular economy movement. With cohesive branding, connected systems, and repeatable content frameworks, the organization now operates with greater efficiency and confidence across every channel.
The new infrastructure supports both day-to-day communications and long-term strategy, allowing ECHO Systems to focus more deeply on advancing education, advocacy, and community partnerships.
The result is an organization positioned for sustainable growth - one equipped to lead, measure, and share its impact with clarity.
“Working with Field Notes Studio transformed how we communicate our work. When we started, marketing felt daunting and out of reach — Alexis changed that. She listened deeply, captured our vision with precision, and turned it into clear, consistent storytelling.
From building our social calendar to shaping our newsletter, every detail was handled with care and creativity.
Field Notes Studio has become an indispensable partner — responsive, insightful, and genuinely invested in our mission. We couldn’t be more grateful and pleased. ”
— Alisa Shargorodsky | Founder & Director, ECHO Systems
Impact Summary
Defined a cohesive brand voice and identity
Integrated digital tools for seamless engagement and reporting
Created sustainable templates and workflows for internal clarity
Strengthened partnerships and expanded community reach through campaign strategy
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